By Manal Haddad
This ebook will supply specific perception into the contemplating trendy shoppers in the direction of FMCG items. The publication will spotlight the paradigm shift in buyer attitude that has created demanding situations and possibilities for the twenty first century businesses. basic concerns, hazards, and demanding situations should be seemed into to supply solutions to the 3 magical questions: what is replaced? the right way to Adapt? and what is Next?
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Extra resources for 21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy
21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad